Why Most Irish SMEs Waste Money on Web Design

Irish SMEs spend between €3,000 and €15,000 on a website. At both ends of that range, the result is surprisingly similar: a site that looks professional, doesn't generate measurable business, and needs to be replaced in 2–3 years.

The money isn't wasted on bad designers or bad developers. It's wasted on a process that's structurally inefficient — and the inefficiency is so normal that most business owners don't question it.

The three places the money actually goes

You're paying for the handoff chain, not the website. Copy is treated as filler, not strategy. And nobody measures whether it worked.

If your current site cost you more than €5,000 and you can't tell how many leads it generated last month, the process failed you. Let's talk about the alternative.