How to Tell if Your Google Ads Are Actually Working

You're spending money on Google Ads. Your agency sends a monthly report. The numbers are going up. But you can't point to a single customer who came from those ads.

Here are five things to check — right now, in your own account — that will tell you whether your Ads are working or whether you're funding Google's quarterly earnings.

The five checks

Conversion tracking, optimisation recommendations, Search vs Performance Max overlap, search terms report, and the metrics your reports actually lead with.

If you found problems in two or more areas, your account needs a restructure, not a tweak. Tell us about your situation and we'll tell you honestly what we find.